Our real estate technology products help visitors search properties, continue the conversation, and give your team the context needed for organized follow-up—without forcing every part of your technology to work alone.
Property search and discovery
Guided conversations and intent
Lead context and follow-up
Connected context across the property-search and follow-up journey
Each product solves a specific part of the real estate client journey. Use them independently where supported, or connect them for a more consistent flow of information.
LoyalMLS connects approved listing data to searchable property pages, maps and visitor tools designed for real estate websites.
Agents, teams and brokerages that need an authorized MLS-powered property experience.
LoyalChat helps visitors express what they are looking for, refine criteria, explore matching listings and request follow-up through a conversational experience.
Businesses using LoyalMLS that want a conversational path through live property search.
LoyalCRM helps real estate professionals manage contacts, tasks, appointments, communication and automated follow-up, with website activity available when connected.
Agents and teams that need a clearer, more consistent real estate follow-up process.
Use this overview to identify which product owns each part of the visitor and lead journey.
| Capability | LoyalMLS | LoyalChat | LoyalCRM |
|---|---|---|---|
| Primary role | Property discovery | Conversational engagement | Lead management |
| Website listing search | Primary product | Uses LoyalMLS results | — |
| Maps and listing pages | Included | Links visitors to results | — |
| Natural-language property criteria | Structured search | Primary product | — |
| Contact and lead records | Captures visitor actions | Captures conversation intent | Primary product |
| Tasks, appointments and follow-up | — | Can request follow-up | Included |
| Best connected value | Discovery signals | Conversation context | Organized action |
Build a credible property-search experience and introduce organized follow-up without unnecessary complexity.
Connect website activity and conversations with shared lead-management processes.
Plan MLS connections, user capacity, integrations and infrastructure around larger operational requirements.
Compare plans or tell us what you are trying to improve.